PaperOne Sustainable Forest
Delivering the right message at the right time
Paper is so much a part of our everyday life that it may not come across as exciting—at least not during the 2015 haze in Singapore when it may have seemed counter-productive to launch PaperOne’s brand awareness campaign. But it was the perfect time to showcase the brand’s commitment to environmental sustainability.
We did this by immersing the Indonesian forest into daily commutes through breathtaking visuals of the forest paired with campaign messages.
Post-campaign surveys showed that the public had good recall of the campaign and was more likely to choose the brand over others.
Besides winning the Markies Awards for the Best Idea – OOH category, the campaign also received positive coverage by CampaignAsia.