One Faber Group
Celebrating 45 Years of Scenic Views
Holding a special place in the hearts of Singaporeans, the Singapore Cable Car is an iconic part of our skyline and brings back nostalgic memories for many of us.
To celebrate the 45th Anniversary of Singapore Cable Car, a year-long line-up of activities and events were planned to mark the historic milestone. This included the debut of 'Miraculous', an original multimedia night show on the heart-shaped tree at hilltop restaurant Arbora at Faber Peak Singapore.
We also created a series of digital assets and social activations to take our audience down memory lane, helping to generate online buzz on social platforms about the 45th Anniversary celebrations.
We developed our very first Facebook AR filter experience that transported users back in time, letting them hang out with their friends, take pictures, and record videos, all while wearing fun accessories from the 1970s to the present day.
Additionally, an animated video was produced for the launch event, accompanied by extensive coverage via Facebook Live and Instagram Stories.
To top it all off, we expanded on the concept of “bringing seamless experiences to audiences from day to night” and created an interactive video that allowed audiences to toggle between day and night scenes of Faber Peak.