LTA Land Transport Master Plan (LTMP 2040)
A better land transport system that Brings Singapore Together
LTMP 2040 charts out the long-term vision, policies and targets to shape the future of Singapore’s land transport system to 2040, and possibly beyond. It envisions a transport network that is convenient, well-connected and fast, characterised by gracious behaviour and inclusive infrastructure, and supports healthy lives while enabling safer journeys.
To communicate this vision to the general public, we rolled out a series of collaterals across ATL, print and digital mediums. This included a 68-page report available on the LTA corporate website, infographics posters, brochures and OOH communications at multiple locations islandwide.
We also conceptualised and produced a 4-minute video that provides an overview of LTMP 2040 and highlights the upcoming initiatives commuters can look forward to in the coming years.
Despite the tight production timeline of 1 month, the agency showed our commitment to work alongside our client to ensure the success of the LTMP 2040 publicity campaign. All of our efforts came to fruition at the LTMP 2040 launch event held at Library@Harbourfront, VivoCity on 25 May 2019.