IMDA Industry Promotion Brochure & E-brochure
Showcasing Singapore’s media content, companies and talent better through print and digital marketing collaterals
Digital users today demand content experiences that are interactive. To keep IMDA’s brochures up to date and relatable, we created intuitive and immersive mobile experiences for its target audience.
The e-brochures were designed to be interactive and allow sharing of content onto social media.
We also reviewed the current writing style to ensure that the brand connects emotionally with its audience while portraying itself accurately.