Civil Aviation Authority of Singapore (CAAS)

Launching a brand that represents the Singapore aviation industry

The Civil Aviation Authority of Singapore regulates civilian air traffic and helps enable the growth of the aviation industry in Singapore. 


It’s made up of various stakeholders and the challenge was to align them with a single brand identity. After extensive research and branding workshops with the stakeholders, ‘Heart of Aviation’ was coined as the tagline and an iconic brand mark was created to complement it.


We also created a brand usage guide and application templates to help users implement them in a cohesive and consistent way.


The tagline and the iconic brand mark is still used by the industry today to represent Singapore at airshows and industry events.

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atomz i! pte ltd

50 Ubi Avenue 3 #04-05 Frontier 

Singapore 408866