Bugis Junction x Bugis+ Social Media
Building a social media fan base through branded content
We worked with Bugis Junction and Bugis+ (BJB+) for a period of two years to build their social media presence on Facebook and Instagram.
Facebook was used as a tactical media to showcase events, tenant promotions, and special contests. We started their Instagram account and built the reach organically to more than 3,000 followers today.
Positioning the Instagram account as BJB+’s brand lookbook, we developed a variety of content to connect and inspire millennials.
‘Live It Better’ was our content approach. ‘Better’ as a keyword associates growth with the brand and encourages a renewed mindset for retail and life.
We also created quotes and a portrait series that encourage users to live better each day as well as trends and hacks to make smarter choices.