Beko Digital Campaign
Promoting a new washer that meets people’s everyday needs so that they can
continue and enjoy their lives without a hitch
We understand that people – especially families – live full and busy lives. That’s why we wanted to introduce Beko’s newest hassle-free, detergent and water- efficient washing machine to families.
In this vein, we proposed a three-pronged approach of using a video commercial,
social media engagement posts and influencer marketing to raise awareness of the product.
Leveraging on content that inspires emotion, the campaign ran for a span of four months. The video drew over 330,000 views, while the social media engagement posts garnered over 5,600 impressions, successfully enhancing top-of-mind awareness of Beko’s washer.