Beko Digital Campaign

Promoting a new washer that meets people’s everyday needs so that they can
continue and enjoy their lives without a hitch


We understand that people – especially families – live full and busy lives. That’s why we wanted to introduce Beko’s newest hassle-free, detergent and water- efficient washing machine to families.

In this vein, we proposed a three-pronged approach of using a video commercial,
social media engagement posts and influencer marketing to raise awareness of the product.

Leveraging on content that inspires emotion, the campaign ran for a span of four months. The video drew over 330,000 views, while the social media engagement posts garnered over 5,600 impressions, successfully enhancing top-of-mind awareness of Beko’s washer.

  • Facebook
  • LinkedIn
  • Instagram
  • YouTube

atomz i! pte ltd

50 Ubi Avenue 3 #04-05 Frontier 

Singapore 408866