Agri-Veterinary Authority of Singapore

Pairing unrelated elements and making heads turn


Having pets comes with a lot of responsibilities and one of them is sterilising them to prevent unwanted offspring.


To get the attention of pet owners, we developed a campaign that was visually striking and evoked an immediate response from viewers. We used the condom as a visual device to communicate how unlike humans, pets don’t know how to play it safe when it comes to sex. So pet owners needed to take action.


The campaign was loved by Singaporeans and also received recognition from the industry.


  • Winner of Singapore Outdoor Advertising Award (SOAA) 2006

  •  Singapore Press Holdings Ink Awards 2006 – Most Popular Ad campaign voted by the public

  •  Creativity 36 2006

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atomz i! pte ltd

50 Ubi Avenue 3 #04-05 Frontier 

Singapore 408866