Branding a pulp and paper company and its various offices worldwide
The challenge was to create a visual identity system that was user-friendly, iconic and could be used across various offices in the region.
We started by understanding the needs of the organisation and its various offices, and then went on to create a comprehensive brand usage and application templates.
This extended to company brochures, exhibition panels, marketing toolkits, sales guide, and staff uniforms.
These branding machines were rolled out progressively, including an ad campaign about the company's commitment to sustainability efforts which made it to international titles like Forbes magazine.